Sometimes all-talk can lead to action, and for the fifth year in a row, ESPN Radio 1100 is hosting The Longest Radio Show Ever to support people living with cancer. Listeners have already helped support the cause by bidding on one-hour co-hosting slots, and the 24-hour live broadcast gets under way at 10 a.m. July 30 at the Palms.

Event founder and boxing analyst Al Bernstein, poker player Lacey Jones and entertainers George Wallace, Lance Burton and Clint Holmes are among the celebrity hosts scheduled to take part. Meanwhile, UNLV men’s basketball coach Lon Kruger and athletic director Jim Livengood will also make on-air appearances.

A cocktail reception for ESPN 1100’s Sportsman of the Year, Las Vegas 51s’ longtime general manager Don Logan (who also hosts an hour-long segment), takes place at 7 p.m. Tickets for that event are $50, or $450 for a table of 10, and can be purchased by calling 871-7333.

Proceeds from the full day of talk support The Caring Place, 4425 S. Jones Blvd., which offers free yoga, massage therapy, medication, nutrition classes and other support services to those living with cancer.